Christina Archer
About Christina Archer
Christina Archer is the Marketing Director at Harmony & Rodale Books, Penguin Random House, with over 15 years of experience in the publishing industry.
Title
Christina Archer is the Marketing Director at Harmony & Rodale Books, which is part of Penguin Random House.
Current Role at Penguin Random House
Christina Archer is currently the Marketing Director for Harmony & Rodale Books at Penguin Random House in New York, NY. In her role, she has been instrumental in launching several bestselling books and has played a crucial role in the marketing campaigns for multiple New York Times bestsellers. She frequently collaborates with authors to create innovative marketing strategies tailored to their specific audiences.
Previous Roles in Publishing
Christina Archer has over 15 years of experience in the publishing industry. She previously worked at Random House, Inc. as the Senior Marketing Manager for Crown Archetype and Harmony Books from 2011 to 2016. Before that, she served as the Marketing, Publicity, and Events Director at Strand Book Store from 2006 to 2011. Her early career includes a role as Publicist and Events Coordinator at General Strategic Marketing from 2005 to 2006, and an internship at kirshenbaum bond + partners in 2003.
Education and Expertise
Christina Archer studied at Vassar College, where she earned a BA in English and Film. She attended Vassar from 1996 to 2001. Prior to that, she studied at the Brearley School from 1988 to 1996. Her extensive educational background in English and Film has provided a strong foundation for her career in book marketing and publicity.
Industry Contributions
Christina Archer actively participates in industry panels and conferences, discussing the future of book marketing and digital strategies. She also mentors junior marketing professionals within Penguin Random House, helping to develop their careers in publishing. Her contributions to the industry are also reflected in the successful marketing campaigns she has developed and executed, which have significantly increased book sales and visibility.