Danielle Plafsky
About Danielle Plafsky
Danielle Plafsky is the Associate Marketing Director at Penguin Random House in the Greater New York City Area, with over a decade of experience in the publishing industry focusing on marketing and publicity.
Current Role at Penguin Random House
Danielle Plafsky is currently the Associate Marketing Director at Penguin Random House, located in the Greater New York City Area. In this role, she leads marketing campaigns for various publications, leveraging her extensive experience in the industry. She collaborates with authors to develop tailored marketing strategies, ensuring the successful promotion of their works.
Previous Roles at Penguin Random House
Prior to her current role, Danielle held several positions at Penguin Random House, including Assistant Director of Marketing from 2017 to 2019, Senior Marketing Manager from 2015 to 2017, and Marketing Manager from 2014 to 2015. She began her tenure at Penguin Random House as an Assistant Marketing Manager from 2013 to 2014. During these years, Danielle played a pivotal role in transforming digital marketing strategies and led campaigns that contributed significantly to book sales.
Earlier Career at HarperCollins Publishers
Before joining Penguin Random House, Danielle worked at HarperCollins Publishers. She served as a Marketing Associate in 2012 for six months, a Marketing Coordinator from 2011 to 2012, and a Marketing Assistant from 2009 to 2011. These roles helped her build a solid foundation in marketing and publicity within the publishing industry.
Educational Background
Danielle Plafsky studied at New York University, where she completed the Summer Publishing Institute and achieved a Publishing Certificate in 2008. She also holds a BA in American Studies and Business from Tulane University, where she studied from 2004 to 2008. Her educational background equipped her with the necessary skills and knowledge to excel in the publishing industry.
Industry Contributions and Achievements
Danielle has made significant contributions to the publishing industry, particularly in marketing and publicity. She has led marketing campaigns for several New York Times bestselling books at Penguin Press and developed successful social media campaigns that boosted book sales. In addition, she has been a guest speaker at industry events like BookExpo America and mentors junior marketing professionals within Penguin Random House. She has also received internal awards for her outstanding marketing achievements.