Eliana Seochand
About Eliana Seochand
Eliana Seochand is a Brand Marketing Manager at Penguin Random House in New York, with extensive experience in marketing and promotions within the publishing industry.
Current Role at Penguin Random House
Eliana Seochand currently holds the position of Brand Marketing Manager at Penguin Random House. Based in New York, New York, she is involved in overseeing the brand marketing strategies for the publishing giant. Eliana's responsibilities include managing integrated marketing campaigns and ensuring the integrity of the brand in collaboration with key licensors.
Previous Roles at Penguin Random House
Before becoming Brand Marketing Manager, Eliana Seochand gained extensive experience at Penguin Random House through various roles. She served as Assistant Marketing Manager for Social Media - Consumer Strategy & Engagement from 2019 to 2021, and as Assistant Marketing Manager for the Crown Publishing Group from 2018 to 2019. Earlier, she was involved in Creative Marketing Services, first as Advertising & Promotions Coordinator from 2016 to 2018 and then as Advertising & Promotions Assistant from 2015 to 2016.
Early Career and Internships
Eliana Seochand’s career began with internships at prominent organizations. She interned as a Marketing & Publicity Intern at HarperCollins Canada for three months in 2014, and subsequently served as a Marketing & Sales Intern at Owlkids for four months in the same year. These internships provided her with foundational experience in marketing and promotions within the publishing industry.
Education and Certifications
Eliana Seochand has a robust academic background. She earned an Honours Bachelor of Arts in English Literature, Political Science, and History from the University of Toronto, studied Creative Book Publishing at Humber College, culminating in an Ontario Graduate Certificate, and completed an Intensive French Program at Université de Sherbrooke. These educational experiences have equipped her with diverse skills relevant to her career in brand marketing.
Collaborations with Major Licensors
In her role at Penguin Random House, Eliana Seochand has collaborated with major licensors including Lucasfilm, Disney, Microsoft, and Netflix. Her work ensures that the brand marketing strategies align with the integrity requirements of these high-profile licensors. She has played a significant role in marketing efforts for well-known brands such as Star Wars, Minecraft, Marvel, and Stranger Things.