Elizabeth Deneen
About Elizabeth Deneen
Elizabeth Deneen is an Associate Manager of Performance Marketing at Penguin Random House, with over four years of experience in optimizing and scaling online advertising campaigns.
Title
Elizabeth Deneen is an Associate Manager, Performance Marketing at Penguin Random House. She specializes in optimizing and scaling online advertising campaigns for books and authors, utilizing her skills in pay-per-click, e-commerce, and data analysis.
Professional Experience at Penguin Random House
Elizabeth Deneen has been an integral part of Penguin Random House, first serving as a Performance Marketing Associate from 2021 to 2023. Since 2023, she has held the position of Associate Manager, Performance Marketing. In her roles, she focuses on driving traffic, sales, and maximizing return on ad spend for the company's extensive catalog of books and authors.
Previous Roles in Performance Marketing
Before joining Penguin Random House, Elizabeth worked as a Paid Search Specialist at Blue Wheel in 2021 for two months and as a Sr. Digital Marketing Analyst at 24G from 2020 to 2021. Additionally, she was an Amazon Marketing Analyst at 24G for one year and seven months, including an initial internship in 2019.
Academic Background
Elizabeth Deneen earned a Bachelor's degree in Marketing with a minor in Business Analytics from Oakland University, where she studied from 2015 to 2019. She also holds multiple certifications in Google Search and Amazon Marketing Services.
Skills and Expertise
Elizabeth Deneen has over four years of experience in performance marketing, with expertise in pay-per-click advertising, e-commerce, and data analysis. She is known for her ability to optimize and scale online advertising campaigns, driving substantial traffic and sales. Elizabeth is continually eager to learn new tools and techniques to enhance her performance marketing strategies.