Elizabeth Ward
About Elizabeth Ward
Elizabeth Ward is the Director of Digital Strategy at Penguin Random House in the Greater New York City Area, with a diverse background in marketing and digital strategy roles at various companies including HarperCollins Publishers and Citizen Schools.
Title
Elizabeth Ward is the Director of Digital Strategy at Penguin Random House, located in the Greater New York City Area.
Professional Experience at HarperCollins Publishers
Elizabeth Ward worked at HarperCollins Publishers in various capacities. She served as Associate Director, Integrated Marketing from 2015 to 2017. Prior to that, she held the position of Senior Manager, Brand and Integrated Marketing from 2014 to 2015 in New York, NY.
Professional Experience at Citizen Schools
At Citizen Schools, Elizabeth Ward worked as Content Marketing Manager from 2010 to 2014 in New York, NY. She also served as an Americorps Member, Community Engagement Analyst from 2010 to 2012 based in Charlotte, NC.
Education and Background
Elizabeth Ward holds a B.A. in Journalism and Mass Communication with an Advertising Sequence from the University of North Carolina at Chapel Hill, completed between 2006 and 2009. Additionally, she studied at the University of Maryland, College from 2005 to 2006 and participated in the Boston University London Internship program in 2008 for 11 months.
Digital Strategy and Marketing Leadership at Penguin Random House
Elizabeth Ward has significantly contributed to Penguin Random House's digital strategy. She developed and executed a comprehensive digital marketing strategy that increased the company's online engagement and sales. She also led a cross-functional team to launch a successful social media campaign, achieving over 1 million interactions in the first month. Moreover, she implemented advanced analytics tools to understand customer behavior and optimize marketing campaigns.
Collaborative Initiatives and Mentorship
In her role at Penguin Random House, Elizabeth Ward regularly collaborates with authors and influencers to create engaging digital content. She is known for her mentorship, helping junior marketing professionals develop their skills and advance their careers. She has also played a pivotal part in integrating new technologies to streamline marketing operations at the company.