Elora Sullivan
About Elora Sullivan
Elora Sullivan is the Senior Manager of Consumer Engagement & Social Media at Penguin Random House, with extensive experience in digital marketing and traditional publicity roles within the publishing industry.
Company
Elora Sullivan is currently employed by Penguin Random House, where she serves as Senior Manager, Consumer Engagement & Social Media. She operates primarily in the Greater New York City Area. Her role involves overseeing consumer engagement strategies and social media initiatives to elevate the organization’s digital footprint.
Title
As the Senior Manager, Consumer Engagement & Social Media at Penguin Random House, Elora Sullivan leads efforts to optimize consumer interaction and drive social media outreach. Her strategic focus aims at enhancing engagement metrics and implementing successful marketing campaigns.
Education and Expertise
Elora Sullivan holds a Master’s Degree from Emerson College, earned between 2011 and 2013. Before that, she completed her Bachelor's Degree at the University of Rhode Island, where she studied from 2007 to 2011. With a solid foundation in digital marketing and traditional publicity within the publishing industry, she has an extensive skill set tailored to consumer engagement.
Career Background
Elora Sullivan commenced her career at Houghton Mifflin Harcourt, holding roles such as Contracts Associate and Publicity Assistant from 2012 to 2015. She then worked at HarperCollins Children’s Books as an Advertising and Promotions Associate from 2015 to 2016. At Penguin Random House, she moved through various positions, including Assistant Manager, Digital & Social Media Marketing, and Marketing Manager, culminating in her current senior role. Elora also freelanced as a Social Media Manager at Stash Wealth and trained as a fitness instructor for several years.
Achievements
Elora Sullivan has successfully led a social media campaign at Penguin Random House that significantly boosted engagement metrics. Additionally, she has developed consumer engagement strategies that have been widely adopted across the company. She has managed marketing strategies for high-profile authors and major book launches, showcasing her expertise in digital and traditional marketing within the publishing sector.