Erica Curtis
About Erica Curtis
Erica Curtis is the Senior Vice President of Consumer Marketing at Penguin Random House in New York, with extensive experience in marketing strategy, consumer insights, and analytics.
Current Title and Role
Erica Curtis currently holds the position of Senior Vice President (SVP), Consumer Marketing at Penguin Random House in New York, New York. In this role, she oversees the implementation of consumer-centric marketing strategies, aiming to boost consumer engagement and drive book sales. Her leadership plays a crucial role in the company's marketing efforts, ensuring they align with current trends and data analytics.
Previous Roles at Penguin Random House
Erica Curtis has had a long and diverse career at Penguin Random House, progressing through several key positions. She served as Vice President, Marketing Strategy, Consumer Insights & Analytics (2018-2023), Vice President, Campaigns & Analytics, Consumer Marketing Development (2015-2018), and Director, Marketing Analytics (2012-2015). Earlier roles include Associate Director, Marketing Analytics, and Senior Manager, Online and Digital Marketing. Each position has contributed to her extensive experience in consumer marketing and analytics.
Educational Background
Erica Curtis pursued her higher education at Boston University, where she earned a B.A.B.S. in Business Administration, Marketing. She also studied at the Questrom School of Business, Boston University, and graduated with a Bachelor of Science (B.S.) in Marketing. This educational foundation provided her with the skills and knowledge required for her successful career in marketing and analytics.
Major Achievements
Throughout her career, Erica Curtis has garnered several notable achievements. She led the implementation of a new consumer data analytics platform at Penguin Random House, which significantly enhanced marketing strategies. She also developed a digital marketing campaign that increased online book sales by 20% within six months. In 2021, she received the 'Marketing Innovator of the Year' award for her contributions to consumer marketing. Additionally, Erica is the author of a widely referenced white paper on 'The Future of Consumer Marketing in Publishing.'
Industry Contributions and Mentorship
Erica Curtis is a recognized voice in the field of consumer marketing. She regularly speaks at industry conferences, such as the Digital Book World Conference, sharing valuable insights into consumer marketing trends and strategies. Beyond her professional achievements, she is also dedicated to mentoring junior marketing professionals through Penguin Random House’s internal mentorship program, playing a vital role in fostering the next generation of marketing leaders.