Ericka Weed
About Ericka Weed
Ericka Weed is the Advertising Operations Coordinator at Penguin Random House and the owner and photographer at Ericka Renea Photography. She has a diverse background in marketing, operations, and customer service, with experience at various companies including Icarus Defense, LLC and Lin Digital.
Current Position at Penguin Random House
Ericka Weed is currently working as an Advertising Operations Coordinator in the Advertising & Creative Operations department at Penguin Random House. In this role, she is responsible for managing advertising campaigns and ensuring they run smoothly and effectively. Her responsibilities likely include coordinating between different departments, optimizing campaign performance, and using her expertise in digital advertising platforms to maximize reach and engagement.
Previous Experience at Icarus Defense, LLC
Before her current role, Ericka Weed served as the Director of Marketing and Operations at Icarus Defense, LLC. She held this position for 11 months from 2018 to 2019. In this capacity, she would have been responsible for overseeing marketing initiatives and operational activities, ensuring that both aspects of the business worked seamlessly together for optimal performance.
Educational Background and Certifications
Ericka Weed achieved a Bachelor of Visual and Performing Arts with an emphasis on Visual Arts from the University of Colorado Colorado Springs, where she studied from 2006 to 2011. Additionally, she studied Real Estate at Van Education Center, earning her Colorado Real Estate License. Ericka is also certified in Google Adwords, highlighting her proficiency in digital advertising platforms.
Owner of Ericka Renea Photography
Ericka Weed showcases her entrepreneurial skills and creative talent as the owner and photographer at Ericka Renea Photography. This venture allows her to apply her photography expertise in a professional setting, managing all aspects of the business from client relations to photo editing and marketing. Her role emphasizes her versatility and ability to handle multiple responsibilities autonomously.
Proficiency in Digital Advertising and Social Media Campaigns
Ericka Weed is proficient in setting up, executing, optimizing, and analyzing campaigns across various platforms such as Facebook, Instagram, Google, YouTube, and Pinterest. Her skills in media planning and buying ensure effective allocation of advertising budgets. This proficiency in digital advertising adds significant value to her role at Penguin Random House and other marketing roles she has held.