Fareeda Ali Bullert
About Fareeda Ali Bullert
Fareeda Ali Bullert is a Senior Marketing Manager at Penguin Random House in the New York City Metropolitan Area, overseeing marketing campaigns for bestselling authors and developing brand strategies for the Berkley imprint.
Title
Fareeda Ali Bullert holds the position of Senior Marketing Manager at Penguin Random House, based in the New York City Metropolitan Area.
Current Role at Penguin Random House
Fareeda Ali Bullert oversees marketing campaigns for high-profile authors, including New York Times bestselling authors such as Jasmine Guillory, Simone St. James, Grady Hendrix, Chanel Cleeton, and USA Today bestselling author Susan Meissner. She develops brand marketing strategies specifically for the Berkley imprint, builds relationships with third-party partners for cross-promotion opportunities, and collaborates with the digital marketing manager on digital initiatives for authors and the imprint. Additionally, she provides sales reporting and analytics for marketing campaigns and manages two direct reports within the marketing department.
Previous Experience in Publishing
Fareeda Ali Bullert has accumulated extensive experience in the publishing industry. She previously worked at Penguin Random House as a Marketing Manager from 2016 to 2018. Before that, she served as an Associate Publicist at Hachette Book Group from 2013 to 2016. Earlier in her career, she held roles at Bloomsbury USA as a Publicity Assistant for five months in 2013, and at Abrams as a Managing Editorial Intern for two months in 2012.
Early Career and Internships
Fareeda Ali Bullert gained early career experience through various internships. She interned at the New York City Housing Authority in the Department of Communications and the Law Department, each for two months. She also worked as a Managing Editorial Intern at Abrams for two months. Additionally, she spent three years as a Sales Advisor at the H&M United States Flagship Store from 2010 to 2013.
Education and Academic Background
Fareeda Ali Bullert completed her B.A in English with a concentration in Creative Writing, along with a Publishing Certificate Program, from The City College of New York between 2008 and 2013. She also holds a High School Diploma from Archbishop Molloy High School, where she studied from 2004 to 2008.
Leadership and Mentorship Roles
Fareeda Ali Bullert has taken on several leadership and mentorship roles throughout her career. She served as a former co-chair of the Penguin Publishing Group Diversity, Equity, & Inclusion Committee and acted as a PRH Inclusion Partner. She was a Putnam Dutton Berkley mentor in 2019 and a PRH Employee Ambassador from 2019 to 2021. Additionally, she mentored PRH Summer Interns in 2020 and managed interns assigned to the Berkley Marketing department from 2017 to 2020.