Farin Schlussel
About Farin Schlussel
Farin Schlussel is the Marketing Director at Penguin Random House, overseeing Avery and TarcherPerigee in New York, with nine years of experience in book marketing and digital strategy.
Company
Farin Schlussel is the Marketing Director at Penguin Random House, specifically with the imprints Avery and TarcherPerigee. Located in New York, United States, she is responsible for planning and implementing marketing strategies for non-fiction titles.
Title
Farin Schlussel holds the title of Marketing Director at Penguin Random House. In this role, she leads a team of five and is responsible for various marketing activities, including targeted campaigns, budget management, and collaborating with sales teams.
Education and Expertise
Farin Schlussel studied at Queens College (CUNY) and received her BA in History and Drama. She has accumulated nine years of experience in book marketing, digital marketing, analytics, and brand strategy. Her expertise includes coordinating and implementing campaigns, working closely with authors, and mentoring industry newcomers.
Background
Farin Schlussel's career began with several internships, including at Penguin Group USA and Houghton Mifflin Harcourt. She has worked in various roles, such as Marketing Coordinator at Little, Brown Books for Young Readers, and Marketing and Publicity Coordinator for Gotham and Avery at Penguin Random House. Her experience also includes a role at Dharma Punx NYC as a Volunteer Copy Editor.
Achievements
Farin Schlussel has successfully coordinated marketing campaigns for bestselling books such as 'The Plantpower Way,' 'NeuroTribes,' and 'Stir.' She has also achieved Indie Next placement for 'Speed Kings' and established the Avery Instagram account. Additionally, she completed the Penguin Random House Consumer Analytics Apprenticeship and became a superuser for internal and external data research and collection tools.