Felicity Vallence
About Felicity Vallence
Felicity Vallence is the Associate Director of Digital & Social Media Marketing for Penguin Young Readers at Penguin Random House in New York, with over 20 years of experience in the publishing industry.
Current Role at Penguin Random House
Felicity Vallence is the Associate Director of Digital & Social Media Marketing for Penguin Young Readers at Penguin Random House, located in New York. In her current role, she manages digital and social media strategies aimed at engaging young readers with Penguin's books. Her responsibilities include overseeing digital marketing campaigns, developing social media content, and leveraging various platforms to boost consumer engagement.
Previous Positions at Penguin Random House
From 2017 to 2019, Felicity held the position of Assistant Director of Digital & Social Media Marketing for Penguin Young Readers at Penguin Random House. During her tenure, she focused on building and implementing digital marketing strategies to promote Penguin Young Readers titles. Her role also involved managing social media accounts and coordinating digital content to reach a broader audience.
Experience at Penguin Books Australia
Felicity Vallence has an extensive background with Penguin Books Australia, where she worked in various capacities from 2002 to 2016. She started as a Publicity Assistant and moved up to roles such as Publicist, Senior Publicist, and Marketing Manager for Media, Brands, and Entertainment. Her longest role at the company was as Marketing Manager – Consumer Engagement, from 2013 to 2016, focusing on consumer outreach and engagement strategies.
Consulting Experience
Before joining Penguin Random House in the United States, Felicity served as a Lead Consultant at FV Communications for five months in 2016. In this role, she provided strategic marketing and communication advice to various clients, leveraging her extensive experience in the publishing industry to help businesses enhance their marketing efforts.
Early Career and Roles in Marketing
Felicity Vallence began her career as an Administration Assistant at Royce Communications from 1999 to 2000. She later transitioned into event marketing as a Marketing Executive at Maple Event Group from 2016 to 2017. Throughout her career, she has gained considerable experience in both traditional and digital marketing, shaping her expertise in consumer engagement and brand management.