Gloria Tononi
About Gloria Tononi
Gloria Tononi is the Senior Manager of Performance Marketing at Penguin Random House, with extensive experience in digital marketing, CRM, and consumer insights across international markets.
Current Role at Penguin Random House
Gloria Tononi is currently serving as Senior Manager, Performance Marketing at Penguin Random House. Her role focuses on optimizing marketing strategies to enhance the performance and reach of Penguin Random House's varied portfolio. She applies her extensive knowledge in digital marketing and performance metrics to drive successful marketing campaigns, contributing significantly to the company's goals.
Previous Roles at Penguin Random House
Prior to her current position, Gloria Tononi served as the Marketing Analytics Manager for Penguin Random House Audio from 2019 to 2022. During her tenure of three years, she focused on analyzing marketing data to inform strategy and improve the effectiveness of marketing projects for the audiobook division. Located in New York, she leveraged data-driven insights to enhance marketing impact.
International Experience
Gloria Tononi has extensive international experience, having worked in multiple countries, including the United States, United Kingdom, France, Belgium, and Italy. This diverse geographical background has equipped her with a broad perspective on global markets and consumer behavior. Her roles in various international markets have provided her with valuable insights into audience engagement and consumer relationship management on a global scale.
Background in Digital Marketing
Gloria Tononi has a substantial background in digital marketing, highlighted by her three-year tenure as a Digital Marketing Consultant at Accenture in Paris. Her role at Accenture involved developing and implementing digital marketing strategies to support clients' business objectives. This experience laid the foundation for her subsequent roles in marketing analytics and audience engagement.
Educational Background
Gloria Tononi has a rich educational background that includes a Bachelor’s degree and a Master of Science in Economics and Social Sciences from Università Bocconi. She also participated in exchange programs at Yonsei University in South Korea and the Management Development Institute in India, further enriching her academic and cultural experiences. Her academic focus has been on economics, social sciences, and international trade, providing a strong foundation for her marketing expertise.