Grant Griglak
About Grant Griglak
Grant Griglak is the Senior Director of Consumer Insights at Penguin Random House, with a background in marketplace and consumer insights and a passion for cultural trends and reading experiences.
Title and Current Role
Grant Griglak is currently the Senior Director of Consumer Insights at Penguin Random House in New York, United States. He started this role in June 2023. In this position, he is dedicated to understanding cultural trends to enhance the reading experiences of today's readers.
Professional Experience at Penguin Random House
Grant Griglak previously held the role of Director, Marketplace & Consumer Insights at Penguin Random House from 2019 to 2023, also in New York, NY. During his tenure, he was involved in studying consumer and marketplace trends to inform business strategies. His work supported Penguin Random House's mission to connect with readers through meaningful insights.
Previous Roles in Consumer Insights and Strategy
Before joining Penguin Random House, Grant Griglak worked at BBMG as a Senior Strategist from 2015 to 2019 in New York City. His role focused on strategic planning and executing research to understand consumer behavior and cultural trends. Additionally, he held multiple roles at GfK, from Analyst to Associate Consultant, between 2012 and 2015, each providing him the experience in data analysis and market research.
Early Career and Internships
Grant Griglak's early career included various roles at Edelman, starting as a Research Intern and advancing to Account Executive between 2009 and 2012. He also completed internships at Magnani Continuum Marketing, Marx Layne & Company, and World Wildlife Fund in 2008. Each position contributed to his expertise in account management, communications, and research.
Educational Background
Grant Griglak holds a B.S. in Communications from Boston University. His academic background supports his professional focus on understanding and leveraging cultural trends to unlock business opportunities. He also served as Development & Alumni Relations Program Manager at Boston University from 2008 to 2009.