Haley Larson
About Haley Larson
Haley Larson is a Marketing Manager at Penguin Random House in Greater New York City Area, with a diverse background in marketing and publishing.
Current Position at Penguin Random House
Haley Larson is currently the Marketing Manager at Penguin Random House. She operates in the Greater New York City Area, where her role involves overseeing marketing strategies and campaigns. She has been instrumental in the planning, development, and implementation of various marketing initiatives aimed at increasing the reach and engagement of the company's literary content.
Previous Roles at Penguin Random House
Before becoming the Marketing Manager, Haley Larson has held multiple positions at Penguin Random House. From 2018 to 2020, she worked as Associate Marketing Manager. Prior to that, she was a Marketing Associate in Campaigns and Content Marketing from 2017 to 2018, and a Consumer Marketing Development Assistant from 2015 to 2017. Each role has equipped her with extensive experience in the publishing industry's marketing sector.
Early Career and Internships
Earlier in her career, Haley Larson worked as an Operations Administrator in Content Production at Cambridge University Press from 2014 to 2015. She also accumulated valuable editorial experience as an Editorial Intern at Illumination Arts Publishing Company from 2012 to 2013. Additionally, she has worked in various other roles including a Sales Associate at Bed Bath and Beyond and as an English Tutor at Mathnasium - The Math Learning Center.
Educational Background
Haley Larson holds a Bachelor of Arts (B.A.) in English from Whitman College, where she studied from 2010 to 2014. She furthered her education with an Overseas Studies program at Queen Mary, University of London in 2013. Additionally, she completed the Summer Publishing Institute at New York University in 2014.
Professional Achievements
Haley Larson has accomplished several notable achievements throughout her career. At Penguin Random House, she led a successful marketing campaign for a bestselling book and developed digital marketing strategies that increased online engagement by 30%. She received the 'Employee of the Month' award for outstanding performance in 2021 and hosted virtual author events with over 10,000 attendees. Additionally, she has mentored junior marketing staff, contributed to customer segmentation model development, and completed a certification in Digital Marketing from the American Marketing Association in 2019.