Holly Smith
About Holly Smith
Holly Smith is a Senior Product Manager at Penguin Random House, specializing in Marketing Technology within Consumer Marketing, based in New York, New York.
Company
Holly Smith currently works at Penguin Random House in New York, New York. She holds the position of Senior Product Manager, Marketing Technology, Consumer Marketing. Her role involves leading cross-functional agile teams and managing a suite of in-house marketing tools and over 200 custom marketing and content websites.
Professional Background
Holly Smith has a substantial background in digital and marketing roles. She previously held positions at Penguin Random House, including Senior Manager, Metadata & Copy Optimization, and Senior Manager, Digital Marketing. Before that, she worked at Rodale Inc. as Digital Product Director and Digital Product Manager. Her experience also includes roles at Time Inc. and Cliff Road Books & Crane Hill Publishers, alongside a period as a Freelance Publishing Professional.
Technical Expertise
Holly Smith serves as a technical subject matter expert at Penguin Random House. She collaborates with marketers to launch high-profile campaigns and websites for prominent figures like Barack Obama, Michelle Obama, and Will Smith. She excels in identifying gaps in the marketing technology stack and partners closely with marketers and external vendors to define use cases and implement innovative solutions.
Education and Certifications
Holly Smith obtained her BA in English with minors in Marketing and Communications from Jacksonville State University. She is also Kanban Management Professional I and II certified. Her educational background and certifications support her extensive career in consumer marketing and technology.
Roles and Responsibilities
In her current role, Holly Smith leads two cross-functional agile teams. She handles a suite of in-house marketing tools and over 200 custom marketing and content websites. She partners with external vendors to license software that enhances marketing tools and platforms. Holly is recognized for identifying gaps in the marketing technology stack and implementing solutions to enhance campaign effectiveness.