Ingrid Matts
About Ingrid Matts
Ingrid Matts is the Marketing Director at Penguin Random House in London, United Kingdom, with extensive experience in leading marketing campaigns and revitalizing imprints.
Current Role at Penguin Random House
Ingrid Matts serves as the Head of Marketing for Penguin Press at Penguin Random House UK, based in London. In her capacity as Marketing Director, she oversees marketing strategies and campaigns, driving the promotion of Penguin Press titles. Her responsibilities include leading marketing initiatives and ensuring that Penguin Press maintains a strong market presence.
Previous Experience at Penguin Books Ltd
Ingrid Matts has held significant roles at Penguin Books Ltd. From 2014 to 2015, she worked as a Senior Marketing Manager, and from 2013 to 2014, she served as a Marketing Assistant. These roles provided her with foundational marketing experience and allowed her to develop essential skills in book publishing and promotion.
Education in English Literature
Ingrid Matts holds an MA in English Literature from King's College London, where she studied Text, Culture, Theory, graduating in 2012 after one year of study. She also earned a degree in English Literature from The University of Birmingham, completing her studies in 2010 after three years. Her educational background in literature supports her expertise in the literary field.
Major Contributions at Penguin Random House
Ingrid Matts has made significant contributions at Penguin Random House. She has led marketing campaigns for several best-selling non-fiction titles under the Allen Lane imprint and played a key role in revitalizing the Pelican imprint. Her innovative marketing strategies for Particular Books have enhanced its visibility and reader engagement. Additionally, she has expanded the reach of Penguin Classics through targeted digital marketing initiatives.
Successful Book Launch Events
Ingrid Matts has organized and led successful book launch events and author tours for Penguin Press. Her efforts in these areas have contributed to the effective promotion and increased visibility of Penguin Press titles, fostering strong connections between authors and readers.