Isabel Da Silva
About Isabel Da Silva
Isabel Da Silva is the Marketing Manager at Penguin Random House, known for organizing virtual book launch events and leading successful marketing campaigns.
Title
Isabel Da Silva holds the position of Marketing Manager at Penguin Random House. Her role involves creating and executing marketing strategies for various book launches and author promotions.
Professional Background
Isabel Da Silva has accumulated significant experience in the publishing and marketing field over several years. She currently works at Penguin Random House as a Marketing Manager. Prior to this role, she served as Associate Marketing Manager at Simon & Schuster from 2019 to 2021, Marketing Coordinator from 2018 to 2019, and Publishing and Marketing Assistant from 2017 to 2018 in the Greater New York City Area. Her career began with internships at Bloomsbury USA, The Book Report Network, and W.W. Norton & Company, Inc.
Education and Degree
Isabel Da Silva studied English Literature at Goucher College, where she earned her Bachelor’s Degree from 2012 to 2016. During her time at Goucher College, she also served as a Writing Tutor and Student Leader for Civic Action.
Penguin Random House Initiatives
During the COVID-19 pandemic, Isabel Da Silva organized and hosted multiple virtual book launch events. She led a successful marketing campaign for a New York Times bestselling author and developed and implemented a social media strategy that increased Penguin Random House's follower count by 25%. In recognition of her contributions, she received the 'Marketing Excellence Award' at Penguin Random House in 2022.
Volunteer Work and Mentorship
Isabel Da Silva is actively involved in mentoring young professionals in the publishing industry through a local New York City mentorship program. Her commitment to the community is evident through her volunteer efforts to guide and support newcomers in the field.