Isobel Richardson
About Isobel Richardson
Isobel Richardson is the Global Brand Director at Penguin Random House in London, with extensive experience in brand management and marketing across various renowned companies.
Company
Isobel Richardson is currently employed by Penguin Random House as the Global Brand Director. She operates out of London, England, and is responsible for leading and managing the strategic direction and ambition for the company's Owned IP portfolio on a global scale.
Title
As the Global Brand Director at Penguin Random House, Isobel Richardson oversees the brand management and strategic planning for the company's portfolio. Her role encompasses leadership, strategic direction, and management of global brand initiatives.
Education and Expertise
Isobel Richardson holds a BA Hons in International Marketing Management from Bournemouth University, where she studied from 2001 to 2005. She also attended Esher College from 1998 to 2000. Her expertise includes brand building, strategic planning, marketing, communications, PR, and sales.
Background
Isobel Richardson has an extensive background in media, entertainment, retail, and licensing industries. She has worked for various notable companies, including Warner Bros. Entertainment, Universal Expert LLP, UKTV, TOMY, and The Walt Disney Company. Her experience spans roles such as Franchise Marketing Manager, Brand Manager, and Marketing Supervisor.
Achievements
Throughout her career, Isobel Richardson has worked on globally recognized family brands and franchises such as Harry Potter, Alice in Wonderland, Sonic The Hedgehog, and Peter Rabbit. Early in her career, she worked for a children's licensing company in Hong Kong, which sparked her passion for kids' brands.