Jamie Lapeyrolerie
About Jamie Lapeyrolerie
Jamie Lapeyrolerie is a Senior Marketing Manager at Penguin Random House and a writer at Musings of Jamie, with extensive experience in marketing and publishing.
Title
Jamie Lapeyrolerie serves as a Senior Marketing Manager at Penguin Random House.
Current Roles and Responsibilities
In her role at Penguin Random House, Jamie Lapeyrolerie leads innovative consumer-facing campaigns and partners on group strategies to maximize readership for trade books and gift products. She collaborates closely with authors and their teams to develop digital content and integrates marketing strategies across social media platforms. She also devises influencer marketing campaigns and organizational cross-promotions to drive sales and digital activations. As part of her job, she manages title-marketing strategies, advertising campaigns, analytics, and budgets for upcoming publications while providing feedback to editors and the editorial team on manuscripts and proposals for both fiction and nonfiction projects.
Past Professional Experience
Before her current role, Jamie Lapeyrolerie worked as a Marketing Specialist at Zeno Imaging from 2012 to 2016 in Austin, Texas. Prior to that, she served as a Branch Office Administrator at Dahill, a Xerox company, from 2008 to 2012. She has been actively contributing to the book blogging world since 2012, which was a stepping stone to her full-time career in publishing.
Education and Expertise
Jamie Lapeyrolerie earned her Bachelor’s degree in Communication Studies with a focus on Journalism from Azusa Pacific University. Her expertise spans various aspects of marketing within the publishing industry.
Contributions to Diversity and Inclusion
Jamie Lapeyrolerie participates in multiple groups aiming to amplify diverse voices. She is an active member of the Penguin Random House Diversity and Inclusion committees, Entrusted Women, and Christian Publishing Professionals of Color. As part of her commitment to diversity and inclusion, she engages in sensitivity reading and contributes to creating a more inclusive publishing environment.
Achievements in Publishing
Since joining WaterBrook and Multnomah in 2016, Jamie Lapeyrolerie has been involved in marketing many New York Times best-sellers, acclaimed children's illustrated books, and award-winning novels. She was part of the team behind WaterBrook’s Ink and Willow line, which focuses on interactive products for creative-minded Christians.
Industry Engagement
Jamie Lapeyrolerie actively participates in The Christy's Advisory Board and the ECPA PubU Brain Trust. These roles allow her to contribute to the broader discussions and strategic decisions that shape the publishing industry.
Research and Market Analysis
Jamie Lapeyrolerie conducts extensive research on market trends and competition. This includes sales research on comparable titles to inform her marketing strategies, thus ensuring they are impactful and targeted.