Jasmin A.
About Jasmin A.
Jasmin A. is the Social Media and Special Projects Coordinator at Penguin Random House, with a background in social media management, content creation, and writing.
Current Role at Penguin Random House
Jasmin A. holds the position of Social Media and Special Projects Coordinator at Penguin Random House. In this role, she oversees and manages 11 corporate brand accounts, including Penguin Random House Audio, Listening Library, and Ahab Talent. Jasmin directs tone of voice and content strategy for platforms such as TikTok, Instagram Reels, and YouTube Shorts, aiming to foster connections with digital book communities.
Past Experience in Social Media and Marketing
Before her current role, Jasmin served as an Audio Pre-Production Assistant at Penguin Random House from 2019 to 2021 in Los Angeles, California. She also has experience as a Social Media and Marketing Intern at 2332 Collective, and as an Editorial Intern at BuzzFeed, both of which lasted for two months in 2017 in the Greater Los Angeles Area.
Freelance Work in Social Media Management
In addition to her roles at Penguin Random House, Jasmin is actively involved in freelance social media management and content creation. Her freelance work allows her to leverage her skills in managing social media strategies across various platforms, further diversifying her professional portfolio.
Educational Background at UCLA
Jasmin A. pursued her studies at UCLA, where she completed a Bachelor's Degree in Socio-cultural Anthropology. Her academic background provides her with a unique perspective on cultural trends and social behavior, which she applies to her professional roles in social media and content strategy.
Key Projects and Writing Contributions
Jasmin has spearheaded notable projects such as launching the Penguin Random House Audio TikTok account in 2021 to engage new and potential audiobook lovers on platforms like #BookTok and #Bookstagram. Her writing has been featured in prominent publications including BuzzFeed, Thought Catalog, and Mitu, showcasing her versatility and expertise in content creation.