Jessalyn Foggy
About Jessalyn Foggy
Jessalyn Foggy is the Marketing Director at Penguin Random House in New York, with a background in various marketing roles across the publishing industry. She has led successful campaigns, developed digital strategies, and received the 'Marketing Excellence Award' in 2022.
Current Role as Marketing Director at Penguin Random House
Jessalyn Foggy is the Marketing Director at Penguin Random House, based in New York, New York. In this role, she oversees marketing initiatives and strategies aimed at promoting the publisher's catalog of books. Her responsibilities include developing comprehensive marketing plans, managing marketing budgets, and leading a team of marketing professionals. Jessalyn plays a key role in the company's efforts to drive sales and increase visibility for its titles.
Experience as Assistant Director at Penguin Random House
In addition to her role as Marketing Director, Jessalyn Foggy also serves as an Assistant Director at Penguin Random House. This dual role demonstrates her versatility and capability in handling multiple responsibilities within the organization. Her duties encompass both marketing and leadership activities, ensuring that marketing campaigns are executed efficiently and effectively. Jessalyn has contributed significantly to the success of the company's marketing efforts.
Previous Positions at Penguin Random House and HarperCollins
Jessalyn Foggy has held various positions within the publishing industry, showcasing her extensive experience. Prior to her current roles, she worked as a Senior Marketing Manager at Penguin Random House from 2019 to 2021 and as a Marketing Manager at HarperCollins Christian Publishing from 2017 to 2019. Her career also includes roles at St. Martin's Press and Macmillan, where she gained valuable insights and skills that have contributed to her success in the industry.
Educational Background in English and Publishing
Jessalyn Foggy completed her Bachelor of Arts (B.A.) in English, with a Writing Concentration, from Wheaton College between 2010 and 2014. She furthered her education by attending the Columbia Publishing Course at Columbia University in 2014. Her academic background has provided her with a strong foundation in literature, writing, and publishing, which she has effectively applied in her professional roles.
Notable Achievements in Marketing
Jessalyn Foggy has led several successful marketing campaigns at Penguin Random House, including one for a bestselling book. She developed and implemented a digital marketing strategy that increased online engagement by 30%. In recognition of her outstanding contributions, she received the 'Marketing Excellence Award' in 2022. Additionally, she has shared her expertise as a guest speaker at the annual BookExpo America conference in 2021 and published an article on innovative book marketing strategies in 'Publishing Perspectives' magazine.
Mentorship and Community Involvement
Beyond her professional responsibilities, Jessalyn Foggy is committed to mentoring junior marketing professionals through the Penguin Random House mentorship program. She actively supports the development of the next generation of marketing talent. Additionally, she volunteers with the New York Public Library's literacy program, contributing to the community by promoting literacy and access to books.