Jessica Deitcher
About Jessica Deitcher
Jessica Deitcher is the Director of Backlist Strategy at Penguin Random House, with over a decade of experience in marketing and strategy roles within the publishing industry.
Current Role
Jessica Deitcher is currently serving as the Director of Backlist Strategy at Penguin Random House. In this role, she oversees strategies related to the backlist of titles, ensuring their sustained availability and marketability. Her extensive experience in marketing and strategy within the publishing industry positions her well to steward this critical aspect of the company’s offerings.
Previous Roles at Penguin Random House
Jessica Deitcher has held various roles at Penguin Random House. Before becoming the Director of Backlist Strategy, she was the Director of Marketing from 2020 to 2022. Prior to that, she was the Associate Director of Marketing in 2020. Her roles also included Marketing Manager from 2017 to 2020 and Associate Marketing Manager from 2015 to 2017. These positions allowed Jessica to develop and implement marketing campaigns and strategies contributing to the company's growth.
Career at Attention
Jessica Deitcher spent three years at Attention, initially as a Business Development Associate from 2011 to 2012, and then as a Business Development Manager from 2012 to 2014. During her tenure, she contributed to the growth and expansion of the company by leading business development initiatives.
Education Background
Jessica Deitcher studied at Brown University, where she earned a Bachelor of Arts in Psychology from 2007 to 2011. She also participated in a Semester Abroad Program at The University of Edinburgh in 2010. Prior to her university education, she attended Lower Canada College, where she received her High School Diploma.
Marketing Experience
Jessica Deitcher boasts over a decade of experience in marketing and strategy roles within the publishing industry. She started her career shortly after completing her undergraduate degree, initially transitioning to marketing roles at Northstar Research Partners and eventually moving to various positions at Penguin Random House. Her career path highlights her capability in developing effective marketing strategies that align with business objectives.