Jessica Loffredo
About Jessica Loffredo
Jessica Loffredo is the Director of Email Marketing Operations at Penguin Random House in Greater New York City Area, with extensive experience in email marketing and a background in marketing and communications.
Title: Director, Email Marketing Operations
Jessica Loffredo currently holds the position of Director, Email Marketing Operations at Penguin Random House. Based in the Greater New York City Area, she focuses on overseeing and enhancing the company's email marketing initiatives. Her responsibilities include developing comprehensive strategies to improve email deliverability, integrating multi-channel campaigns, and leveraging advanced analytics to drive engagement.
Company: Penguin Random House
At Penguin Random House, Jessica Loffredo plays a pivotal role in directing their email marketing operations. She has led initiatives that significantly boosted key performance metrics such as inbox placement rates, open rates, and click-through rates. Her strategic use of tools like Google Analytics and Return Path has enabled the company to optimize their email marketing efforts.
Email Marketing Expertise
Jessica Loffredo brings extensive experience to her role in email marketing. Her past positions include Senior Account Manager at Experian CheetahMail, where she managed complex email marketing campaigns, and Email Marketing Coordinator at NASFT. Her career began as a Merchandising Specialist and Inside Account Manager at SHI. Jessica has demonstrated expertise in crafting strategies that drive customer engagement and improve campaign performance through data-driven decision-making and advanced A/B testing methodologies.
Education: MBA in Marketing
Jessica Loffredo earned her MBA in Marketing from Pace University - Lubin School of Business, enhancing her foundational skills in strategy and market analysis. She also holds a BA in Communications from Fordham University, providing her with a broad understanding of effective communication techniques. Additionally, she participated in a study abroad program at the University of Connecticut in Florence, Italy, broadening her cultural and academic perspectives.
Professional Development and Presentations
Jessica Loffredo is committed to continuous professional development within the email marketing space. She has presented at industry conferences on topics such as email deliverability optimization and strategic marketing. Her knowledge and insights have contributed to the training and mentorship of junior team members, helping them to understand best practices and strategic implementations within email marketing.