Jin Yu
About Jin Yu
Jin Yu is the Director of Marketing at Penguin Random House and an Adjunct Instructor at NYU School of Professional Studies, with over 10 years of experience in the publishing industry.
Title
Jin Yu currently holds the position of Director, Marketing at Penguin Random House. She assumed this role in January 2023, after serving in various other capacities within the company. Her responsibilities include overseeing a team of six direct reports as well as contributing to strategic decision-making and departmental leadership.
Company
Jin Yu is currently employed at Penguin Random House. She has a long-standing history with the company, holding multiple roles over the years, culminating in her current position as Director, Marketing. She also holds an adjunct instructor position at NYU School of Professional Studies.
Education and Expertise
Jin Yu has a diversified educational background. She studied at Sogang University, earning a qualification in Korean Language from 2007 to 2008. Additionally, she completed her undergraduate education at the University of Virginia, where she studied English and achieved a degree in English Literature from 2001 to 2005. This educational foundation complements her extensive experience in marketing, brand strategy, and digital marketing.
Background
Jin Yu has accumulated over 10 years of experience in the publishing industry, with a focus on marketing, brand strategy, and digital marketing. Her career trajectory includes roles such as Digital Marketing Manager at Atria Books and various marketing positions at Penguin Random House, ranging from Senior Manager, Brand Marketing and Digital Strategy to Deputy Director, Marketing. She has also worked as an Assistant Editor and Associate Editor at Rowman & Littlefield Publishing Group and held a customer service role at Daedalus Books and Music.
Industry Experience
Before assuming her current role, Jin Yu worked in several key positions within the publishing and education sectors. Her roles included serving as an Assistant Marketing Manager at Random House, Digital Marketing Manager at Atria Books, and multiple senior marketing roles at Penguin Random House. She has also been involved in academia as an adjunct instructor at NYU School of Professional Studies and held previous educational roles including SAT/TOEFL instructor positions at Revolution Prep and The Princeton Review.