Kara Brammer
About Kara Brammer
Kara Brammer is the Assistant Director of Trade Marketing at Penguin Random House, where she manages marketing campaigns and oversees consumer festivals and conventions for Penguin Young Readers.
Current Role at Penguin Random House
Kara Brammer serves as the Assistant Director of Trade Marketing at Penguin Random House, based in New York, New York. In this role, she manages marketing campaigns specifically tailored for young adult and middle-grade titles. Her responsibilities include preparing and presenting marketing strategies directly to agents and authors. Additionally, Brammer is tasked with overseeing the overall strategy and execution of consumer festivals and conventions for Penguin Young Readers. She also coordinates with the Executive Marketing Director on title marketing budgets, ensuring financial plans are met.
Previous Positions at Penguin Random House
Before becoming the Assistant Director, Trade Marketing, Kara Brammer held various marketing positions at Penguin Random House. From 2019 to 2020, she worked as a Senior Marketing Manager, and from 2018 to 2019, she was a Marketing Manager. Earlier, she served as an Associate Marketing Manager from 2015 to 2018. In each of these roles, she was located in New York, NY, and focused on executing marketing initiatives and campaigns.
Experience at HarperCollins Publishers
Kara Brammer gained significant experience at HarperCollins Publishers in New York, NY, before joining Penguin Random House. She worked as a Senior Marketing Associate for seven months in 2015 after serving as a Marketing Coordinator from 2014 to 2015. Previously, she held the role of Marketing Assistant from 2013 to 2014. During her time at HarperCollins, she was involved in various marketing activities, building her expertise in the publishing industry.
Educational Background
Kara Brammer completed her education at Susquehanna University, earning a Bachelor of Arts (B.A.) in Creative Writing with an Emphasis in Publishing and Editing, from 2009 to 2013. She also attended the New York University Summer Publishing Institute in 2013. Additionally, she studied at Regent's College for 11 months in 2012, further broadening her knowledge and skills in publishing and marketing.
Early Career and Internships
Before establishing her career in publishing, Kara Brammer held various roles that honed her marketing and communication skills. She worked at Susquehanna University as a Communications Assistant from 2012 to 2013 and served a two-year stint as a Social Media Assistant at the Susquehanna University Financial Aid office. She also interned at MedStar Health for three months in 2012, focusing on marketing and community relations at MedStar Harbor Hospital in Baltimore, Maryland. Additionally, Brammer gained sales experience working as a Salesperson at Nordstrom from 2009 to 2013 in Annapolis, MD.