Karol Zambrano
About Karol Zambrano
Karol Zambrano is the Brand Manager Literata y Gestor Cultural at Penguin Random House in Bogotá, Colombia, with a strong background in marketing and strategic business management.
Company
Karol Zambrano currently works at Penguin Random House as Brand Manager Literata y Gestor Cultural. Based in Bogotá, Bogotá D.C., Colombia, she plays a significant role in organizing cultural events and literary festivals. Her involvement is central to promoting the visibility of Penguin Random House's literary works in Colombia. She collaborates closely with renowned authors and literary figures to engage with the reading community.
Title
As Brand Manager Literata y Gestor Cultural, Karol Zambrano is responsible for developing and executing brand campaigns. Her efforts have significantly increased the prominence of Penguin Random House's literary products in Colombia. Additionally, she actively participates in community outreach programs that aim to foster a culture of literacy and reading among diverse audiences.
Education and Expertise
Karol Zambrano has an extensive educational background in marketing and business management. She holds a Master of Science in Management from Aden Business School, where she specialized in Marketing Gerencial, completing her studies in 2019. She also attained a Specialization in Strategic Business Management from The George Washington University in 2018. Additionally, she is a Profesional en Marketing from Universidad Central (CO), having completed her studies in 2013.
Previous Work Experience
Before her current role at Penguin Random House, Karol Zambrano gained significant experience in various marketing and account management positions. She served as Ejecutiva de cuenta at Exim Representaciones Colombia for four years, starting in 2013. Simultaneously, she operated as Director de marketing regional at Lotus Global MKT for six years until 2019. Previously, she was Coordinadora de marketing at Grupo Prisa / Dagata SA (Ediciones Generales) from 2008 to 2013. Her career began as Asistente de marketing at Comercial Cardona Hermanos LTDA. - Almacenes La Música, where she worked from 2004 to 2008.
Achievements
Karol Zambrano has played a pivotal role in organizing high-profile cultural events and literary festivals, contributing significantly to Penguin Random House's presence in Colombia. Her successful brand campaigns have boosted the visibility of the company's literary works. Her strong background in strategic business management enhances her ability to position brands effectively and reach wider markets. Additionally, she actively promotes literacy through community outreach programs.