Katie Punia
About Katie Punia
Katie Punia is the Vice President of Publicity at Penguin Random House Audio, overseeing publicity campaigns and social media strategy for a diverse range of genres.
Title and Current Role
Katie Punia holds the title of Vice President Publicity, Penguin Random House Audio. In this role, she oversees publicity campaigns and social media strategies for a diverse array of genres including pop culture, political memoirs, literary fiction, fantasy, and children's books. She is responsible for managing a team of four individuals dedicated to promoting audiobook titles and increasing awareness of the audiobook format.
Career History at Penguin Random House
Katie Punia's extensive career at Penguin Random House began with her role as a Publicity Assistant at Random House Audio from 2007 to 2009. She then progressed to become a Publicity Associate at Random House Audio from 2010 to 2012. Following this, she worked as a Publicist within the Random House Digital Publishing Development Group from 2012 to 2013. She was promoted to Senior Publicist for Random House Audio, Fodor's, & Living Language in 2012, remaining until 2013. Subsequently, she was the Director of Publicity for Penguin Random House Audio, Living Language, from 2013 to 2017 before assuming her current position.
Educational Background
Katie Punia studied at the University of North Carolina at Chapel Hill where she completed her BA in Dramatic Art and Public Relations from 2003 to 2007. Her education provided a strong foundation in both the creative and strategic aspects of her work in publicity and marketing.
Previous Work Experience
Before her roles at Penguin Random House, Katie Punia worked at Workman Publishing as an Online Marketing Intern in 2007 for 3 months. She also served as a Publicity Intern at Algonquin Books from 2006 to 2007 for 6 months. These positions laid the groundwork for her subsequent career in book publishing and publicity.
Role in Publicity and Author Events
In her role at Penguin Random House, Katie Punia plays a significant part in the publicity of audiobooks. She develops comprehensive publicity campaigns for over 1,600 audiobooks annually and directs social media strategies targeted to both consumer and trade audiences. Additionally, she coordinates events at industry conferences, bookstores, festivals, and conventions nationwide and works closely with authors to promote audiobooks and manage book tours.