Kesley Tiffey
About Kesley Tiffey
Kesley Tiffey is the Director of Consumer Insights at Penguin Random House, specializing in leveraging data to inform marketing strategies and drive growth in creative industries.
Professional Background
Kesley Tiffey has a comprehensive background within Penguin Random House, progressing from various roles such as Brand Marketing Assistant to her current position as Director of Consumer Insights. Her career trajectory at the company demonstrates a steady advancement through roles focused on digital marketing, marketing insights, and consumer insights. Previously, she served as Senior Manager of Consumer Insights from 2018 to 2021 and Assistant Manager of Marketing Insights & Analytics from 2017 to 2018 in the Greater New York City Area.
Current Role and Responsibilities
Currently, Kesley Tiffey serves as the Director of Consumer Insights at Penguin Random House in New York, United States. In this role, she specializes in leveraging data to inform marketing strategies and drive growth within creative industries. She emphasizes the importance of data analysis and feedback in marketing efforts, focusing on understanding creative contexts and using data to guide decisions. Her work is central to developing consumer insights that enhance the company's marketing effectiveness.
Previous Experience at Penguin Random House
Prior to her current role, Kesley Tiffey held the position of Assistant Director of Consumer Insights. She also has experience as Senior Manager, Consumer Insights, Assistant Manager of Marketing Insights & Analytics, and Assistant Manager of Digital Marketing. Her roles have consistently involved working closely with data to drive marketing strategies, reflecting her deep expertise in both traditional and digital marketing platforms. Her earlier roles included serving as a Digital Marketing Associate, Marketing Associate, and Brand Marketing Assistant, adding to her extensive background in the publishing industry.
Early Career and Internships
Kesley Tiffey's career began with a series of internships and roles that provided her with a broad foundation in marketing and publicity. She worked at Algonquin Books as a Publicity Intern, the University of North Carolina Press as a Publicity Intern, and UNC Department of Psychology as a Research Assistant. She also held positions such as Publicity Assistant at Penguin Publishing Group and served as a server at Spice Street, a restaurant in Chapel Hill, NC. These early experiences helped shape her interest in the intersection of content and data.
Educational Background
Kesley Tiffey earned her B.A. from the University of North Carolina at Chapel Hill, where she studied from 2007 to 2011. Her academic background laid a solid foundation for her career in marketing and consumer insights, particularly in the creative industries. During her time at university, she also served as a Recitation Leader and Sales Associate at UNC Student Stores, along with gaining experience as a Psychology Intern at Lepage Associates.