Kevin Che
About Kevin Che
Kevin Che is the National Account Manager for Online and Digital Sales at Penguin Random House in the Greater New York City Area.
Title
Kevin Che currently serves as the National Account Manager, Online and Digital Sales at Penguin Random House in the Greater New York City Area.
Career at Penguin Random House
Kevin Che's career at Penguin Random House is marked by progressive roles in online sales and marketing. He began as a Sales Assistant in Online Sales and Marketing from 2003 to 2005. He then advanced to the position of Sales Coordinator from 2006 to 2007. Following this, he served as Assistant Manager in Online Sales and Marketing from 2007 to 2009. Kevin's growth continued, leading him to his current role as National Account Manager, Online and Digital Sales.
Educational Background
Kevin Che earned his Bachelor of Science in Technical and Professional Communication from NYU Tandon School of Engineering. He studied there from 1998 to 2002, gaining a strong foundation in technical communication and professional skills necessary for his career in sales and marketing.
Program Leadership and Industry Impact
From January 2016 to April 2018, Kevin Che led Penguin Random House’s Title Wave program. This initiative generated early industry buzz for notable books such as 'Educated,' 'Dark Matter,' and 'The Sun is Also a Star.' Through his leadership, the program enhanced visibility and anticipation for these titles within the literary community.
Collaborations and Campaign Development
In his role, Kevin collaborates daily with publishers, marketing, and publicity teams to develop unique online campaigns. These campaigns aim to increase the online discoverability and consumer awareness of authors and brands. His efforts have secured regular, prominent placements for books on Amazon's bestsellers lists and The Amazon Book Review blog.
Inventory Management and Promotion
Kevin Che manages both frontlist and backlist inventory levels using Amazon’s Vendor Central Premium platform. He actively promotes and markets titles online through account coop, Amazon Marketing Services, Amazon Vine, and account-specific price promotions. His strategic management ensures optimal positioning and sales performance for Penguin Random House titles.