Kevin Sweeting
About Kevin Sweeting
Kevin Sweeting is the Associate Director of Online Retail Advertising at Penguin Random House in New York, with extensive experience in digital retail marketing and Amazon advertising.
Current Role at Penguin Random House
Kevin Sweeting is currently the Associate Director of Online Retail Advertising at Penguin Random House in New York, New York, United States. In this role, he is responsible for overseeing online retail advertising strategies and initiatives for the company, focusing on enhancing the brand's digital presence and driving online sales.
Professional Journey at Penguin Random House
Kevin Sweeting has been with Penguin Random House since 2011, showcasing a long-term commitment to the company. He began his career as a Marketing Department Assistant at Crown Publishing Group and subsequently held various roles, including Marketer, Assistant Marketing Manager, Associate Marketing Manager, Marketing Manager, and Senior Marketing Manager for Clarkson Potter – Crown Publishing Group. His dedication and performance led him to more senior roles, such as Senior Manager of Marketplace Insights and Senior Manager of Digital Retail Marketing and Amazon Advertising before attaining his current position as Associate Director of Online Retail Advertising.
Educational Background
Kevin Sweeting studied at Skidmore College from 2007 to 2011, where he earned a Bachelor of Arts degree. His academic background includes a focus on both English and Anthropology, providing him with a unique interdisciplinary perspective that he has applied throughout his marketing career at Penguin Random House.
Expertise in Digital Retail Marketing
Kevin Sweeting has extensive experience in digital retail marketing and Amazon advertising. During his tenure as Senior Manager of Digital Retail Marketing and Amazon Advertising at Random House Publishing Group from 2019 to 2020, he developed and executed strategies to optimize digital sales channels. Prior to this, he held the role of Senior Manager of Marketplace Insights, where he focused on data-driven marketing strategies to enhance the company's performance in digital marketplaces.
Specialization in Lifestyle and Cookbook Publications
Kevin Sweeting has significant experience managing marketing efforts for Clarkson Potter, a division of Crown Publishing Group known for its high-quality lifestyle and cookbook publications. During his time as both Marketing Manager and Senior Marketing Manager for the division, he successfully led various marketing campaigns that promoted some of the industry’s most notable lifestyle and culinary titles.