Kristin Fassler
About Kristin Fassler
Kristin Fassler is the SVP, Director of Integrated Marketing Strategy at Penguin Random House, with over 25 years of experience in the publishing industry, specializing in marketing and sales.
Current Title and Role
Kristin Fassler is the Senior Vice President (SVP) and Director of Integrated Marketing Strategy at Penguin Random House. She operates within the New York City Metropolitan Area. In her current role, she develops and executes integrated marketing campaigns, focusing on increasing digital engagement. She also plays a key role in rebranding efforts for major book series and collaborates closely with authors to create personalized marketing strategies.
Previous Positions
Before joining Penguin Random House, Kristin Fassler served as the Vice President (VP) and Director of Integrated Marketing at Simon and Schuster from 2018 to 2020. She has an extensive background with Random House, holding multiple positions such as Vice President, Director of Marketing from 2009 to 2018, and National Accounts Manager for Barnes & Noble and the Borders Group from 2004 to 2009. Additionally, she worked at HarperCollins Publishers as a National Account Manager for the Borders Group Inc. from 1998 to 2004.
Education and Expertise
Kristin Fassler holds a Master of Arts (MA) in Publishing Studies from New York University, which she earned from 1994 to 1996. She also attended Townsend Harris High School. With over 25 years of experience in the publishing industry, she specializes in marketing and sales. Her expertise includes leading marketing strategies for New York Times bestselling books and mentoring junior marketing professionals.
Industry Contributions
Fassler has contributed significantly to the publishing industry. She has led the marketing strategy for numerous New York Times bestselling books at Knopf Doubleday Publishing Group. She is also known for her role in integrating marketing strategies that boost digital engagement. Moreover, she has been a guest speaker at prominent industry events, including BookExpo America and Digital Book World. Her contributions extend to mentoring junior professionals and regularly collaborating with authors on book launches.