Lara Phan
About Lara Phan
Lara Phan is the Vice President of Account Marketing & Event Strategy at Penguin Random House, with over 23 years of experience in marketing and event strategy within the publishing industry.
Company
Lara Phan is currently working at Penguin Random House as the Vice President, Account Marketing & Event Strategy. Penguin Random House is a globally recognized publishing company known for a diverse range of literary works across various genres. Having worked there for over 16 years, Lara has significantly contributed to the company's marketing and event strategy.
Title
Lara Phan holds the title of Vice President, Account Marketing & Event Strategy at Penguin Random House. Her current role includes overseeing marketing strategies for publishing accounts and orchestrating company events to promote engagement and sales. Her role is pivotal in enhancing the company's brand and market presence.
Education and Expertise
Lara Phan studied at Syracuse University, where she earned a degree in Speech Communication from 1994 to 1998. With over 23 years of experience in marketing and event strategy, Lara has developed a comprehensive skill set that includes account management, event coordination, and strategic marketing within the publishing sector. Her background in communication has been fundamental in her career advancement.
Background
Lara Phan has an extensive background in marketing and event strategy, primarily within the publishing industry. She began her career at Penguin Group USA, where she served as Manager of School & Library Marketing for seven years. She then transitioned to Penguin Random House, where she progressed through various roles including Events/NAMR Manager, Senior Manager, Account Marketing, and Director, Account Marketing over a span of 16 years.
Achievements
Lara Phan has played a key role in account marketing at Penguin Random House, advancing through several leadership positions. Her deep understanding of school and library marketing, coupled with her extensive event strategy experience, has been instrumental in her transition to a vice-presidential role. Lara's career showcases a continual progression and dedication within the publishing industry.