Laura Anderson
About Laura Anderson
Laura Anderson is the Senior Manager of Consumer Engagement at Penguin Random House and a Freelance Writer and Editor in New York, NY.
Title and Role at Penguin Random House
Laura Anderson serves as the Senior Manager, Consumer Engagement at Penguin Random House. She holds a key role in managing both author newsletters and imprint newsletter programs, aiming to connect books with their readers. In addition to this, she conceptualizes and implements data-driven, results-oriented campaigns. Since joining the company in June 2019, Laura has also contributed to various special web projects.
Freelance Work in Writing and Editing
Laura Anderson also operates as a Freelance Writer and Editor in New York, NY. She undertakes various assignments in the domain of writing and editing, leveraging her extensive experience in communications and consumer engagement.
Education and Academic Background
Laura Anderson studied at Arcadia University, London, focusing on Political Science for 11 months in 2010. She later attended Penn State University from 2007 to 2011, where she pursued studies in Communications and Political Science, earning a Bachelor of Arts (B.A.) degree. Her academic background provided a solid foundation for her career in consumer engagement and content creation.
Consumer Engagement Initiatives
At Penguin Random House, Laura Anderson manages a variety of consumer engagement initiatives. These include overseeing author and imprint newsletter programs that are essential for helping books reach their target audience. She employs data-driven strategies to ensure the effectiveness of her campaigns and has been actively involved in special web projects to enhance the company's online presence.