Laura Mancuso
About Laura Mancuso
Laura Mancuso is the West Coast Sales Manager, Specialty Retail at Penguin Random House, with over 20 years of experience in the publishing industry, focusing on marketing, publicity, and sales.
Current Role at Penguin Random House
Laura Mancuso currently serves as the West Coast Sales Manager, Specialty Retail at Penguin Random House. Based in the San Francisco Bay Area, she is responsible for overseeing specialty retail sales across the West Coast. Her role focuses on expanding market reach and securing new partnerships to enhance the presence of Penguin Random House's diverse range of publications.
Experience at Lonely Planet
Laura held the position of Senior Manager, National Accounts & Trade Marketing at Lonely Planet from 2018 to 2020. During her two-year tenure in the San Francisco Bay Area, she managed national accounts and developed marketing strategies aimed at increasing sales and market share. Her background in trade marketing and national accounts management contributed significantly to her responsibilities in this role.
Consulting and Advisory Roles
Laura has experience as a Publishing Consultant while working independently from 2015 to 2018. In this capacity, she provided expertise in publishing strategies and market analysis to various clients. Additionally, she currently serves as an Advisor at Bookopolis, Inc., where she guides strategic initiatives to boost children's literacy and encourage engagement with books.
Role at Little Pickle Press / March 4th, Inc.
From 2014 to 2017, Laura was the Director of Marketing & Trade Sales Relations at Little Pickle Press / March 4th, Inc. in the San Francisco Bay Area. Over her three-year tenure, she was instrumental in managing marketing efforts and fostering trade sales relationships that contributed to the company's growth and visibility in the market.
Educational Background
Laura earned her BA in Journalism from San Francisco State University. Her academic foundation in journalism has been pivotal in shaping her career in the publishing industry, where she has garnered over 20 years of experience focusing on marketing, publicity, and sales.