Lauren Adams
About Lauren Adams
Lauren Adams is the Senior Marketing Manager at Random House Children's Books, part of Penguin Random House, in New York, New York. She has a background in psychology and extensive experience in marketing, having led successful campaigns and initiatives within the company.
Current Role at Penguin Random House
Lauren Adams currently holds the position of Senior Marketing Manager at Penguin Random House, specifically within the Random House Children's Books division. Based in New York, New York, she is responsible for overseeing marketing strategies and campaigns that promote children's books. Her role includes planning and executing marketing efforts that engage a diverse audience of readers.
Career Progression at Penguin Random House
Lauren Adams has an extensive career at Penguin Random House, transitioning through various roles within the Random House Children's Books division. Starting as a Marketing Assistant from 2012 to 2013, she moved up to Marketing Coordinator from 2013 to 2015. She then served as a Marketing Associate until 2016, followed by a brief period as Associate Marketing Manager. Lauren advanced to Marketing Manager from 2016 to 2017 before reaching her current senior position.
Educational Background
Lauren Adams studied Psychology and earned a Bachelor of Arts degree from Binghamton University, attending from 2008 to 2011. Prior to this, she also studied Psychology at Manhattan College for one year, from 2007 to 2008. Her academic background in psychology has contributed to her understanding of consumer behavior, which she applies in her marketing strategies.
Marketing Campaigns and Strategies
Lauren Adams has led several successful marketing campaigns at Penguin Random House. Notably, she managed the campaign for the bestselling children's book series 'Magic Tree House,' significantly boosting its sales. She also developed a successful social media strategy that increased online engagement for Random House Children's Books by 40%. During the COVID-19 pandemic, Lauren organized and hosted virtual book tours and author events that were highly attended.
Awards and Mentorship
In recognition of her outstanding performance, Lauren Adams received the 'Marketing Excellence Award' at Penguin Random House in 2019. Beyond her professional achievements, she is an active mentor to junior marketing professionals through the company's internal mentorship program, sharing her expertise and helping to guide the next generation of marketing talent.