Leslie Prives
About Leslie Prives
Leslie Prives is the Vice President of Consumer Strategy & Engagement at Penguin Random House in New York, with extensive experience in marketing and strategy roles across various companies.
Title and Current Role
Leslie Prives is the Vice President of Consumer Strategy & Engagement at Penguin Random House based in New York, New York, United States. In this role, she focuses on developing and implementing strategies designed to enhance reader interaction and build consumer loyalty.
Previous Roles at Penguin Random House
Before becoming Vice President, Leslie Prives held several key positions at Penguin Random House. She served as Senior Director of Consumer Strategy & Engagement from 2018 to 2021. Prior to that, she was the Senior Director of Integrated Marketing Operations for one year, starting in 2017. Earlier, she held the role of Director of Digital Marketing for the Random House Publishing Group from 2015 to 2017. In these roles, she played a pivotal part in integrating digital marketing operations and developing consumer engagement strategies.
Experience at Digitas and Ogilvy & Mather
Leslie Prives' career includes significant roles outside of Penguin Random House as well. She worked at DigitasLBi_US as an Associate Director of Strategy & Analysis from 2014 to 2015 and as a Manager of Strategy & Analysis from 2013 to 2014. Prior to that, she was a Consultant in Marketing Analytics & Consulting at Ogilvy & Mather from 2011 to 2013. Her work in these roles involved strategic analysis, marketing campaigns, and consultation.
Educational Background
Leslie Prives holds an MBA from Columbia University - Columbia Business School, achieved after studying there from 2010 to 2011. She also holds a Bachelor of Arts in English and Communications from Tufts University, where she studied from 2003 to 2007. Her educational background provides a strong foundation for her professional roles in marketing and consumer strategy.
Early Career and Marketing for Young Readers
Leslie Prives began her career at Penguin Group USA as a Marketing Coordinator for the Young Readers division from 2007 to 2009. In this role, she gained valuable experience in young readers' marketing, setting the stage for her subsequent achievements in consumer engagement and digital marketing.