Lety Flores
About Lety Flores
Lety Flores is the Assistant Director of PPG Ad Promo at Penguin Random House in New York, with extensive experience in marketing and event planning.
Current Role at Penguin Random House
Lety Flores currently holds the position of Assistant Director, PPG Ad Promo at Penguin Random House in New York, United States. In this role, she is responsible for overseeing advertising and promotional strategies that enhance the visibility and sales of books. Her expertise in digital marketing, combined with her management skills, enables her to execute effective campaigns for various imprints.
Previous Positions at Penguin Random House
Before becoming Assistant Director, Lety Flores served in several key roles at Penguin Random House. From 2018 to 2021, she was the Senior Manager of Ad/Promo, and prior to that, she was the Manager of Creative Marketing Services in early 2018. She also held the position of Assistant Manager of Creative Marketing Services from 2017 to 2018, and worked as a PPG Ad/Promo Coordinator from 2014 to 2017. Her career at Penguin Random House began in 2012 as a PPG Online Sales & Marketing Assistant.
Early Career Experience
Lety Flores's professional journey began at BU Central, where she worked as Event Coordination Staff and Promotions Assistant from 2006 to 2009. She then moved on to roles such as Office Assistant II at Pajaro Valley Unified School District and Front Desk Receptionist, Para-Optician at Visual Edge Optometric Group, before joining Penguin Random House. These positions helped her build a foundation in event planning, customer service, and office administration.
Educational Background
Lety Flores earned her Bachelor of Arts degree in Psychology and Art History from Boston University, where she studied from 2005 to 2009. Her education provided her with a comprehensive understanding of human behavior and aesthetics, which she applies in her marketing and promotional strategies. Her diverse academic background supports her ability to engage with a wide range of audiences in the publishing industry.
Skills and Expertise
Lety Flores possesses a range of skills crucial for her role in marketing and promotions. She is fluent in Spanish, which allows her to connect with a diverse audience. Her expertise in HTML supports her in enhancing digital marketing campaigns, while her proficiency in Microsoft PowerPoint aids in creating compelling ad presentations. Additionally, her background in social media and event planning equips her to boost the visibility of imprints like Portfolio, Sentinel, and Avery TarcherPerigee through well-organized promotional events.