Lisa Kelly
About Lisa Kelly
Lisa Kelly is the Associate Director of Marketplace Analysis and Consumer Insights at Penguin Random House in the Greater New York City Area, with over 15 years of experience in marketing and consumer insights within the publishing industry.
Current Role at Penguin Random House
Lisa Kelly is currently the Associate Director of Marketplace Analysis and Consumer Insights at Penguin Random House in the Greater New York City Area. She supports the VP of Marketing in cross-divisional projects and manages marketing and publicity budgets for all title marketing. Her role involves utilizing insights about readers, consumers, retail trends, and sales patterns from various data sources to support marketing, publicity, and business planning.
Previous Experience at Penguin Young Readers Group
Lisa Kelly has held various roles at Penguin Young Readers Group. She worked as Marketing Director, Middle Grade & Young Adult from 2014 to 2015. Before that, she served as Associate Director of Marketing, Middle Grade & Young Adult from 2010 to 2014. From 2007 to 2010, she was the Senior Marketing Manager, Hardcover, and from 2006 to 2007, she worked as Marketing Manager, Paperback Books. Lisa started her career at Penguin as Marketing Coordinator, Hardcover from 2004 to 2006 and as Educational Marketing Assistant from 2002 to 2003.
Initial Career at Barnes & Noble
Lisa Kelly began her career at Barnes & Noble, Inc as a Fiction Lead. She worked in this role for two months in 2002. This initial experience in the retail book industry provided her with foundational insights into consumer behavior and preferences.
Education and Qualifications
Lisa Kelly holds a Bachelor's degree in English from Eastern Illinois University, which she obtained from 1998 to 2002. Additionally, she has a certificate from the University of Denver Publishing Institute. These academic qualifications have provided her with a strong foundation in literature and publishing, essential for her extensive career in the industry.
Experience in Marketing and Consumer Insights
Lisa Kelly has over 15 years of experience in marketing and consumer insights within the publishing industry. Throughout her career, she has consistently utilized her knowledge of readers, retail trends, and sales patterns to support various marketing, publicity, and business planning initiatives. Her roles have spanned managing marketing budgets, supporting senior executives, and overseeing cross-divisional projects.