Liv Burkey
About Liv Burkey
Liv Burkey is a Sales Manager, Specialty Retail at Penguin Random House with extensive experience in market research and health education.
Current Position at Penguin Random House
Liv Burkey holds the position of Sales Manager, Specialty Retail, at Penguin Random House. In this role, Liv is responsible for managing sales activities within specialty retail channels, aiming to expand the reach and sales of Penguin Random House's catalog of publications. Leveraging substantial experience in sales and market development, Liv plays a crucial part in strategizing and executing initiatives to enhance the company’s presence in niche markets.
Previous Roles in Business Development and Market Research
Liv Burkey has significant experience in business development and market research, having worked as a Business Development & Market Research Consultant at TGW STUDIO from 2019 to 2021. Prior to that, Liv was self-employed as a Healthcare Market Research Consultant, a role she held for five years. These positions involved in-depth market analysis, strategic business planning, and client consultation to foster business growth and market expansion in the Rochester, New York Metropolitan Area.
Experience in Advertising and Freelance Writing
From 2014 to 2018, Liv Burkey worked as an Advertising Sales Manager at POST Magazine, handling advertising sales and client relationships. Her earlier role as a Freelance Writer at Next Step U Magazine from 2011 to 2012 allowed her to develop content and contribute to the magazine's editorial vision. This blend of advertising and writing experience enriched her expertise in both sales and content creation.
Educational Background and Scholarship
Liv Burkey studied Health Promotion Management at American University, earning a Master of Science (MS) between 2004 and 2006. She also holds a Bachelor of Arts (BA) in Psychology from the University of Maryland, where she studied from 1997 to 2001. During her time at American University, Liv was awarded a merit scholarship and also served in various academic roles, including Graduate Assistant, Undergraduate Academic Advisor, and Adjunct Professor.
Specialized Market Research Skills
With a specialization in qualitative content analysis, Liv Burkey has delivered valuable insights in several therapeutic areas, including oncology, immunology, fertility, sexual health, and healthcare process improvements. As a RIVA-trained focus group moderator, she has developed and implemented various research methodologies to gather and analyze market data effectively. Her experience has broadened to include community improvement projects, reflecting her adaptability and expertise in diverse research environments.