Lulu Martinez
About Lulu Martinez
Lulu Martinez is the Marketing Director at Penguin Random House in New York, with a rich background in marketing roles at HarperCollins Publishers, Kensington Publishing, and other organizations.
Title and Current Position
Lulu Martinez currently holds the position of Marketing Director at Penguin Random House in New York, New York. Her role at this leading publishing house involves overseeing marketing initiatives, executing promotional campaigns, and collaborating with authors on brand development and strategy.
Previous Experience at HarperCollins Publishers
Before her current role, Lulu Martinez worked at HarperCollins Publishers as the Senior Marketing Manager from 2019 to 2020. During this period, she was responsible for developing and executing Spanish-language marketing campaigns for HarperCollins Español, targeting the Spanish-speaking audience in the United States.
Education and Expertise
Lulu Martinez holds a Master of Science in Publishing from Pace University, which she earned between 2013 and 2015. She also pursued international marketing studies at Sungkyunkwan University in 2006 and achieved a Bachelor's degree in Marketing from Universidad Iberoamericana León from 2003 to 2007. Her academic background has equipped her with extensive knowledge in business communication and global marketing strategies.
Career Beginnings
Lulu Martinez began her career with several roles that enriched her understanding of the publishing and marketing industries. She interned at Writers House from 2014 to 2015, and prior to that, she worked as an Assistant to the Director at DeAcero in Celaya, Mexico, from 2011 to 2013. Early career roles also included serving as an Assistant for the Division of Political Affairs at the Embassy of the Republic of Korea in Mexico City from 2008 to 2010.
Marketing Content and Campaigns
In her marketing roles, Lulu Martinez has conceived, drafted, edited, and reviewed a wide range of marketing content. This includes writing promotional copy for print and digital advertising, maintaining records, and analyzing marketing strategies. She is also engaged in identifying potential partners and exploring new opportunities for book promotion across diverse imprints.