Lyana Salcedo
About Lyana Salcedo
Lyana Salcedo is the Assistant Marketing Manager at Penguin Random House in New York, specializing in digital marketing strategies and social media engagement. She has a background in marketing and publicity with experience at various publishing houses and holds a Master's degree in Publishing from Pace University.
Title
Lyana Salcedo currently holds the position of Assistant Marketing Manager at Penguin Random House in New York, New York, United States.
Company
Lyana Salcedo is employed at Penguin Random House, where she serves as Assistant Marketing Manager. She has a comprehensive history with the company, beginning as a Marketing Assistant for Penguin Young Readers from 2016 to 2019, later transitioning to Marketing Coordinator from 2019 to 2021, before assuming her current role.
Education and Expertise
Lyana Salcedo earned a Master of Science (MS) in Publishing from Pace University, completing her studies from 2015 to 2016. Prior to this, she obtained a Bachelor of Arts (B.A.) in English Language and Literature from St. Joseph's College, where she studied from 2011 to 2015. Her academic background has provided a strong foundation for her career in publishing and marketing.
Background
Lyana Salcedo has gained extensive experience through various roles in the publishing industry. She worked as a Marketing and Publicity Intern at Workman Publishing and as a Publicity Intern at Simon & Schuster, both in 2016. Additionally, she spent four months as a Sales and Publicity Intern at Strauss Consultants, also in 2016. These opportunities allowed her to develop a well-rounded skill set in the areas of marketing and publicity.
Professional Achievements
During her tenure at Penguin Random House, Lyana Salcedo has coordinated marketing campaigns for multiple bestselling authors and contributed to the successful launch of several high-profile book titles. She specializes in digital marketing strategies and social media engagement, and has played a pivotal role in the development and execution of marketing plans for new book releases. Her experience also includes organizing book tours and author events.