Mariana Batista
About Mariana Batista
Mariana Batista is a Marketing Assistant at Penguin Random House in the New York City Metropolitan Area, with a background in social media coordination and marketing research.
Company
Mariana Batista currently works at Penguin Random House, specifically within the Random House Children’s Books division. Based in the New York City Metropolitan Area, she operates in a hybrid capacity, contributing to the development of creative and innovative campaigns for award-winning brands and licensed titles.
Title
Mariana Batista holds the title of Marketing Assistant at Penguin Random House. In this role, her focus is on crafting and executing marketing strategies that resonate with readers and effectively promote various titles.
Education and Expertise
Mariana Batista earned her Bachelor of Science (BS) in Integrated Marketing Communications from Ithaca College, graduating Magna Cum Laude in May 2022. Her academic background equips her with a strong foundation in marketing principles, strategic communication, and storytelling techniques.
Professional Background
Mariana Batista's professional journey includes roles such as Social Media Coordinator at Miles High Productions in Los Angeles and Marketing and Research Intern at Brand Central LLC. Her experience extends to positions in consulting, retail, and activism, reflecting a diverse skill set in marketing, social media coordination, and brand rebranding.
Early Career and Internships
Before her current position, Mariana Batista gained valuable experience through various roles at Ithaca College Television, including Head Of Promotions and Graphics Designer. She also worked at TurnUp Activism as a Marketing Team Leader and completed multiple internships, such as at 180 Degrees Consulting.