Mathilde Williams
About Mathilde Williams
Mathilde Williams is the Growth Marketing Manager at Penguin Random House in New York, with a background in digital marketing and experience across various roles in the United States and France.
Current Title and Role at Penguin Random House
Mathilde Williams is currently the Growth Marketing Manager at Penguin Random House in New York, United States. In her role, she focuses on driving growth through integrated marketing strategies. She led a successful campaign that increased email subscription rates by 20% within the first six months and developed a digital marketing strategy that resulted in a 15% increase in online sales.
Previous Roles and Experience
Before her current role, Mathilde Williams accumulated significant experience in digital marketing. She worked at 24G in Detroit, Michigan, where she served as a Senior Digital Marketing Analyst from 2021 to 2022 and as a Digital Marketing Analyst from 2020 to 2021. Her earlier roles include being a Social Media Consultant at PixWays in Paris and Webmaster at Sanofi, also in Paris. She has experience as a Web Marketing and Communication Manager at AddBike and a Web Marketing Intern at MGDIS in Vannes, Brittany. Additionally, she gained initial industry experience at Go Sport as a Sales Intern in Nantes.
Educational Background
Mathilde Williams holds a Master's Degree in Digital Strategy Expertise from Digital Campus, obtained from 2017 to 2019. She also earned a Bachelor’s degree in E-Commerce and Digital Marketing from IUT de Vannes in 2017. Earlier, she completed an Associate Degree in Business and Management from the College of Saint-Joseph in Loire Atlantique, France, from 2014 to 2016.
Contributions to the Digital Marketing Field
Mathilde Williams presented a workshop on 'Innovative Growth Marketing Strategies' at the 2023 Digital Marketing Summit in New York. She is also a published author in the field, having written an article titled 'The Future of Digital Marketing in Publishing' for the Journal of Digital Marketing in 2022. Her expertise is further recognized through her volunteer work as a mentor for young marketing professionals with the American Marketing Association.
Volunteer Work and Mentorship
Mathilde volunteers as a mentor for young marketing professionals through the American Marketing Association's mentorship program. This role allows her to share her extensive knowledge and experience in digital marketing with the next generation of professionals, guiding them in their careers and helping them develop their skills.