Maxwell Minckler
About Maxwell Minckler
Maxwell Minckler is the Senior Director of Consumer Insights at Penguin Random House and an adjunct faculty member at NYU School of Professional Studies, specializing in web analytics.
Title
Maxwell Minckler currently holds the position of Senior Director, Consumer Insights at Penguin Random House in New York, New York, United States.
Career at Penguin Random House
Maxwell Minckler serves as the Senior Director, Consumer Insights at Penguin Random House, a prominent book publishing company. His role involves utilizing consumer data to drive insights that inform strategic decisions.
Previous Roles at Random House
Maxwell Minckler has held several positions at Random House, including Director, Insights and Analytics (2016-2018), Senior Manager, Marketing Analytics (2015-2016), and Manager, Real-time Marketing (2014-2015). Each role focused on leveraging data to enhance marketing strategies and consumer engagement.
Experience in Digital and Editorial Roles
Maxwell Minckler has diverse experience in digital marketing and editorial roles, having worked as a Digital Marketing Coordinator, Editor at Riffle (2013-2014) and as an Editorial and Analytics Associate at Disney Interactive (2012-2014). These roles helped him develop a robust understanding of digital content and analytics.
Education and Expertise
Maxwell Minckler holds a Master of Arts in English Language and Literature from Durham University (2010-2012), and a Bachelor of Arts in English and Philosophy from Lafayette College (2006-2010). He also studied briefly at the University of Oxford. His educational background in literature and philosophy enhances his ability to analyze and interpret data effectively.
Adjunct Faculty at NYU School of Professional Studies
Maxwell Minckler is also an Adjunct Faculty member at NYU School of Professional Studies, where he teaches 'Web Analytics' in the Center for Publishing. This role allows him to share his expertise in data analytics with aspiring professionals.