Michael Bedo
About Michael Bedo
Michael Bedo is a Marketing Officer at Penguin Random House in London, with a background in content production and editorial roles at various publishing houses.
Company
Michael Bedo currently works at Penguin Random House as a Marketing Officer, based in London, England, United Kingdom.
Title
Michael Bedo holds the position of Marketing Officer, employing his expertise in marketing strategies to enhance brand visibility and sales for Penguin Random House.
Education and Expertise
Michael Bedo achieved a Doctor of Philosophy (PhD) in English Literature/Creative Writing from the University of Surrey, where he studied from 2012 to 2016. He also holds a Bachelor of Arts (B.A.) (First Class Hons) in English and American Literature from the University of Kent, which he obtained between 2005 and 2008.
Professional Background
Before joining Penguin Random House, Bedo worked at Egmont Publishing UK as a Content Producer from 2015 to 2016. He served as a PhD Candidate/Stipendiary Teaching Fellow at the University of Surrey from 2012 to 2015. In 2012, he was the Managing Editor at First Story for 7 months. From 2008 to 2011, he worked as an Assistant Editor at Scholastic.
Achievements
Michael Bedo has designed and implemented award-winning campaigns for literary brands such as Philip Pullman and Malorie Blackman. He achieved notable success with the Philip Pullman campaign, reaching nearly 3 million with 'The Secret Commonwealth' and securing a top 10 position for 'Serpentine'. During the lockdown, he led a digital strategy for Karen McManus, resulting in record pre-orders and sales. Additionally, he earned BMS recognition for the 'Noughts & Crosses' rebranding campaign and spearheaded social media efforts for the YA debut 'Harrow Lake'. His roles also included leading the Young Adult Literature Convention (YALC) strategy and representing marketing in the audio task force.