Michael Hoak
About Michael Hoak
Michael Hoak is the Senior Marketing Manager at Penguin Random House, with extensive experience in marketing roles across various publishing houses.
Current Role
Michael Hoak is the Senior Marketing Manager at Penguin Random House. In this role, he develops and executes marketing strategies to promote key book releases. He also leads cross-functional teams to successfully launch major marketing campaigns.
Previous Experience
Before joining Penguin Random House, Michael Hoak worked at Yale University Press as the Online Marketing Manager for seven years. He also held multiple positions at St. Martin's Press, including Marketing Manager, Associate Digital Marketing Manager, and Assistant Manager - Creative Services. Prior to that, he was the Assistant Manager for Advertising and Promotions at Penguin Group USA and a Marketing Coordinator at Oxford University Press.
Education Background
Michael Hoak earned a Professional Certificate in Publishing from New York University, where he studied from 2008 to 2009. He also holds a B.S. in Marketing from Indiana University of Pennsylvania, where he studied from 1999 to 2004.
Achievements and Awards
In 2022, Michael Hoak received the 'Marketing Excellence Award' at Penguin Random House for his outstanding performance. One of his notable accomplishments includes developing and executing a comprehensive social media strategy that significantly increased engagement and followers for key book releases.
Industry Contributions
Michael Hoak regularly contributes to industry panels and webinars on digital marketing trends and strategies. He has published articles on marketing strategies in industry journals such as 'Marketing Profs' and 'Content Marketing Institute.' He also mentors junior marketing professionals through Penguin Random House's internal mentorship program.
Key Initiatives
Michael Hoak led a brand partnership initiative at Penguin Random House, collaborating with major influencers and celebrities to boost brand visibility. He also spearheaded a major marketing campaign that resulted in a 20% increase in book sales within the first quarter.