Mickey Tirado
About Mickey Tirado
Mickey Tirado is an International Sales Manager at Penguin Random House, specializing in sales for the Latin American and U.S. Spanish-language markets, with over 20 years of experience in the book sales industry.
Current Position at Penguin Random House
Mickey Tirado is currently serving as the International Sales Manager at Penguin Random House. Based in Amarillo, Texas, he operates in a remote capacity. His role involves overseeing and managing sales operations on an international scale, utilizing his extensive experience and industry expertise to drive sales and market expansion.
Previous Roles at Penguin Random House
Mickey Tirado has held multiple key roles at Penguin Random House. From 2013 to 2016, he worked as the Spanish Language Sales Manager, overseeing the sales of Spanish-language books. He also held the same position from 2011 to 2013, demonstrating his long-term commitment and consistent contributions to the company's Spanish-language sales division.
Experience at Anderson Merchandisers
Before joining Penguin Random House, Mickey Tirado was employed at Anderson Merchandisers as a Spanish Book Buyer. During his 13-year tenure from 1998 to 2011, he was responsible for procurement and inventory management of Spanish-language books, leveraging his specialized knowledge to cater to this specific market segment.
Educational Background
Mickey Tirado completed his schooling at Canyon High School. He then pursued higher education at West Texas A&M University, where he studied Marketing, Management, and General Business, earning a Bachelor of General Studies (BGS) over the course of ten years, from 1997 to 2007.
Coaching Youth Volleyball
Apart from his professional commitments, Mickey Tirado is actively involved in coaching youth volleyball. He coaches for USA Volleyball/SURVA, contributing to the athletic development of young athletes and fostering a love for the sport within the community.
Remote Work Since 2016
Mickey Tirado has been successfully working remotely since 2016. This experience has allowed him to adeptly manage his responsibilities while adapting to the evolving demands of a remote working environment, ensuring seamless communication and productivity from a distance.
Specialization in Spanish-Language Book Sales
Mickey Tirado has extensive expertise in sales for the Latin American and U.S. Spanish-language markets. With over 20 years in the book sales industry, he brings a deep understanding of market dynamics and consumer preferences, making him a valuable asset in this niche sector.