Mina Park
About Mina Park
Mina Park is the Director of Research & Insights at Penguin Random House in Greater New York City Area. She has extensive experience in consumer insights and strategic development, having previously worked at Nielsen Bookscan and Macmillan.
Current Role at Penguin Random House
Mina Park currently holds the position of Director, Research & Insights at Penguin Random House. She has been in this role since January 2016 and operates out of the Greater New York City Area. Her responsibilities include overseeing research initiatives and providing insights for decision-making processes within the company.
Previous Role at Penguin Random House
Before her current role, Mina Park served as a Sr. Consumer Insights Analyst at Penguin Random House from 2012 to 2016. During her four-year tenure, she focused on analyzing consumer data to generate actionable insights to support the company's strategies. This experience laid the foundation for her subsequent role as Director, Research & Insights.
Role at Nielsen Bookscan
Mina Park worked at Nielsen Bookscan as Director, Strategic Development from 2008 to 2011. Her three-year tenure at Nielsen Bookscan involved developing strategic initiatives and contributing to the company's growth in the book industry. Her work focused on leveraging data to identify market trends and opportunities.
Role at Macmillan
Before joining Nielsen Bookscan, Mina Park served as Digital Managing Editor at Macmillan from 2004 to 2008. In this role, she was responsible for managing digital content and overseeing the editorial processes. Her work at Macmillan provided her with valuable experience in digital media and publishing.