Natalie Yera
About Natalie Yera
Natalie Yera is an Associate Publicist at Penguin Random House with extensive experience in publicity and marketing roles within the publishing industry.
Current Title and Position
Natalie Yera serves as an Associate Publicist at Penguin Random House. In this role, she coordinates publicity campaigns for several New York Times bestselling authors. She is also responsible for developing and executing social media strategies that significantly increase engagement for book releases.
Previous Roles and Experience
Natalie Yera has held various roles in the publishing and marketing industry. She worked at Penguin Random House as a Publicity Assistant from 2018 to 2021 in New York. Additionally, she served as a Quercus Publicity & Marketing Intern at Hachette Book Group in 2018 in the Greater New York City Area. Her internship experience extends to The MIT Press, where she worked as an Advertising and Digital Marketing Intern from 2017 to 2018.
Academic Background
Natalie Yera holds a Master's Degree in Writing & Publishing from Emerson College, earned between 2016 and 2018. She also achieved a Bachelor's Degree in English Language and Literature from the University of Westminster in 2016. Furthermore, she completed her undergraduate studies at SUNY Brockport with a Major in English Literature and a Minor in Women and Gender Studies from 2013 to 2016.
Internships and Early Career
Natalie Yera's early career includes several internships. She was a Marketing & Advertising Intern at The Improper Bostonian for 3 months in 2017 and a Digital Publishing/Magazine Writing Intern at EdTech Times for 3 months in the same year. Additionally, she worked as a Freelance Writer for The Culture-ist in 2016 and served as a Resident Assistant at SUNY Brockport from 2014 to 2015.
Industry Involvement and Contributions
Natalie Yera has been actively involved in the publishing and marketing industry through various contributions. She has organized and managed virtual book tours and author events during the COVID-19 pandemic. She has also participated in industry panels and workshops focused on the future of publishing and digital marketing. Furthermore, she has contributed to the editorial process by providing feedback on manuscripts and promotional materials.