Nicole Mc Ardle
About Nicole Mc Ardle
Nicole Mc Ardle is the Marketing Director at Penguin Random House, with extensive experience in marketing roles across the publishing industry.
Title
Nicole Mc Ardle currently serves as the Marketing Director at Penguin Random House. She has extensive experience in various marketing roles within the publishing industry.
Professional Experience
Nicole Mc Ardle's career at Penguin Random House has included roles such as Assistant Marketing Director from 2019 to 2021 and Marketing Manager from 2017 to 2021. Before joining Penguin Random House, she worked as a Marketing Manager at Simon & Schuster from 2015 to 2017 and as a Digital Marketing Manager at Trident Media Group in 2015. She also has experience as a Digital Marketing Specialist at Pubslush from 2013 to 2015 and as a Press Assistant at Marks and Spencer in London in 2012.
Education and Expertise
Nicole holds a Bachelor's of Science in Advertising and Marketing Communications from the Fashion Institute of Technology, earned between 2011 and 2013. She also obtained an Associate's Degree in the same field from the State University of New York, having studied from 2010 to 2013.
Successful Marketing Campaigns
Nicole led the marketing campaign for the audiobook release of a New York Times bestselling author at Penguin Random House Audio. Her leadership contributed to a significant boost in the visibility and sales of the title.
Impact on Social Media and Engagement
Nicole developed a digital marketing strategy that increased Penguin Random House Audio's social media engagement by 30% within the first year. She organized and hosted a series of virtual author events that attracted over 10,000 attendees during the pandemic.